How to put your customer in the driving seat
As much as the metaphor of ‘putting the customer in the drivers seat’ actually reflects the aims of a motor trader the emphasis is on the fact that customers are now in control of how and when they see content from businesses and brands alike, therefore putting them in the driving seat.
The era of the customer is here, gone are the days that businesses and brands control what marketing material potential customers can see, and it is the customer who chooses what they see on social networks or in marketing emails and now with customer experience being the differentiator between brands it is paramount that dealerships adopt a more customer centric mentality.
A positive customer experience before and after a sale is important to drive repeat business, enhance customer loyalty and improve sustainable growth, for example, Logbooked is focused on a customer centric business to business strategy and our core value is to put our customers first and in doing so support our customers to adopt our customer centric strategy and provide their customers a positive customer experience throughout the entire journey.
Being a customer centric business starts with focusing on what a customer needs, and how they want to interact with your business or brand, not the products or services that your business has to offer, for example, Logbooked while purpose built as a tool for the automotive industry the whole focus is based on customer experience to support the relationship between the automotive business owner and their consumer.
Customers are not numbers to be measured and analysed in a revenue performance report. They are people and benefit greatly when you establish a mutually beneficial relationship, and we have created a process and culture with Logbooked that is designed to enable businesses to support their customers and create a relationship that is as beneficial to the consumer as it is to the automotive business.
Customers demand value, transparency, accessibility, convenience and personalisation and while providing a sure set way to sustainability and to meet these consumer demands, Logbooked’s business tools mean putting the customer at the heart of everything from your product development to your content marketing.